Oxfordshire is the most rural county in the South East. It has a population of around 666,100, one third of which lives in towns or villages of less than 10,000 people.
The county is a popular visitor destination for its rural beauty, numerous market towns and Oxford city itself, which has earned a global reputation for its academic and architectural splendour. Oxford is also a global centre of publishing.
Oxfordshire has consistently high levels of employment and the workforce is amongst the most highly-qualified in the country. World-class business clusters include bioscience, advanced motorsport engineering, scientific research and cryogenics.